Week 5 Part A: Setting up a FaceBook Business Page

 History of My Business's Facebook Use

I started using Facebook for my business in 2025. Since then, I have grown my follower base to zero followers. I typically post weekly, and my posts include renders, photos, designs, completed works, and client testimonials. One interesting detail about my Facebook use is that I plan to upload at least once per week to maintain engagement and build my online presence. Additionally, my profile is relatively new, so I haven't uploaded many photos yet. I created the page yesterday.

Analysis of Similar Businesses' Facebook Use

1. Business 1: APLD San Diego District

   • https://www.facebook.com/apldsandiegodistrict

   • How are they using Facebook? They post photos, updates, and event announcements regularly. They also share member spotlights and sponsor highlights.

   • Effectiveness: In my opinion, they are using Facebook effectively because they engage their audience with a variety of content and provide valuable information about events and educational opportunities.

   • Posting Frequency: They post almost daily, maintaining a high level of activity on their page.

   • Cover Photo and Calls to Action: Their cover photo is professional and relevant to their organization. They also use calls to action effectively by promoting event registration and member participation.

   • Suggestions for Improvement: They could enhance their engagement by incorporating more interactive content, such as polls or Q&A sessions with members.

2. Business 2: Alex Zamora Designs

   • https://www.facebook.com/azdeesigns

   • How are they using Facebook? They post a mix of photos, videos, and updates about their projects. They also share tips and advice related to landscape design.

   • Effectiveness: In my opinion, they are using Facebook effectively because they provide engaging content that showcases their expertise and attracts potential clients.

   • Posting Frequency: They post frequently, with multiple updates per day.

   • Cover Photo and Calls to Action: Their cover photo is visually appealing and relevant to their business. They use calls to action effectively by encouraging followers to engage with their posts and contact them for services.

   • Suggestions for Improvement: They could improve by adding more behind-the-scenes content and client testimonials to build trust and credibility.

3. Business 3: Cotaparedes Arquitectos

   • https://www.facebook.com/cotaparedesarquitectos

   • How are they using Facebook? They post a variety of content, including photos, videos, and updates about their projects and educational services. They also promote their courses and membership programs.

   • Effectiveness: In my opinion, they are using Facebook effectively because they provide valuable content and engage their audience with educational opportunities and project showcases.

   • Posting Frequency: They post frequently, with multiple updates per day.

   • Cover Photo and Calls to Action: Their cover photo is professional and relevant to their business. They use calls to action effectively by promoting their courses and membership programs.

   • Suggestions for Improvement: They could improve by incorporating more interactive content, such as live Q&A sessions and virtual tours of their projects.

I have been following these three profiles for a long time and I really like their content. My own profile is relatively new, so I haven't uploaded many photos yet.

Ways to Improve My Own Facebook Use

After reviewing the Facebook use of similar businesses, I believe I could improve my own Facebook strategy by posting more frequently, using more engaging content, updating my cover photo, and adding clear calls to action.