Week 6 Part A: Engaging Your Customers - FaceBook Strategy

 

Blog Post: Strategic Connections on Facebook

In my journey to expand my landscape architecture business and broaden my knowledge in design, I've strategically connected with several businesses on Facebook. Here are the businesses I've chosen to like and follow:

 Cotaparedes Arquitectos

• Reason for Following: Cotaparedes offers educational content and showcases architectural projects, providing valuable insights into the industry.
• Post Types: They use a mix of images, videos, and text to present their projects and courses. Regular posts include updates on new projects, educational courses, and community achievements.
• Engagement: Their posts are highly engaging, attracting a lot of interactions from their audience, including likes, comments, and shares.
• Learning: The value of combining educational content with visually appealing media to keep the audience interested. Their diverse content types help in maintaining high engagement.

 Alex Zamora Designs

• Reason for Following: Alex Zamora Designs provides a wealth of information about landscape architecture and innovative design solutions, aligning perfectly with my professional interests.
• Post Types: They frequently post high-quality images, reels, and detailed descriptions of architectural projects, showcasing modern designs and construction tips.
• Engagement: The posts receive significant engagement through likes, comments, and shares.
• Learning: I can learn the importance of visual storytelling and using high-quality images to engage the audience. Their use of reels and interactive posts helps maintain high engagement.

APLD San Diego District

• Reason for Following: APLD San Diego District supports professional landscape designers by offering educational events, networking opportunities, and resources.
• Post Types: Posts about events, educational webinars, and tips related to landscape design.
• Engagement: They use images and event announcements to engage their audience and share updates about local events and initiatives.
• Learning: I can learn the importance of promoting educational events and sharing valuable resources with the community.

Home Haven

• Reason for Following: Home Haven provides a wealth of information about modern luxury homes and innovative design solutions, aligning perfectly with my interests in both landscape and interior design.
• Post Types: They frequently post high-quality images and detailed descriptions of architectural projects, showcasing modern and rustic designs.
• Engagement: The posts receive significant engagement through likes, comments, and shares.
• Learning: I can learn the importance of visual storytelling and using high-quality images to engage the audience.

MetroAlgo

• Reason for Following: MetroAlgo is a specialized interior designer focusing on small apartments (minipisos). As someone interested in maximizing space in landscape and architectural design, following MetroAlgo provides innovative ideas and solutions for small spaces.
• Post Types: They frequently post about their projects, showcasing before-and-after transformations, design tips, and detailed descriptions of their work. Their posts often include high-quality images and links to their YouTube videos.
• Engagement: The posts receive significant engagement through likes, comments, and shares. Followers interact with the content by asking questions and providing feedback.
• Learning: From MetroAlgo, I can learn the importance of showcasing detailed project transformations and using high-quality images to engage the audience. Their use of YouTube videos also adds a dynamic element to their content, making it more interactive and informative.

Conclusion:

 

Following these pages has significantly expanded my knowledge in architecture and design. The diverse content they provide, ranging from educational courses to detailed project showcases, has been invaluable. Observing how these businesses engage with their audiences helps me apply similar strategies to my social media presence. This includes regular posting, using high-quality images and videos, and sharing educational content to maintain and grow my audience. Additionally, interacting with these pages and learning from their content helps me stay updated with industry trends and innovations, which is crucial for my professional growth.