Week 8 Part B: Blogs, Vlogs, Podcasts & Webinars PLUS How Adding a Personal Touch to Posts Can Help

 

How I Use Blogs, Vlogs, and Webinars to Connect with My Landscaping Customers

As a landscaping business owner, I've found that a blog is a powerful tool for educating my clients and building relationships. My goal is to share practical tips, inspire with real stories and show how we can transform outdoor spaces.

Educating and Attracting Customers with My Blog

On my blog, I like to share:

• Helpful tips: Articles like "10 Ways to Keep Your Lawn Green Year-Round" or "Which Plants to Choose Based on Your Region's Climate."
• Before and After Projects: I post "before and after" photos to inspire others to imagine what we can do with their gardens.
• Seasonal content: From "Winterizing Your Garden" to "Design Trends for Spring," I offer relevant ideas all year round.
• Human Stories: I'm talking about unique projects, like helping a family turn their backyard into the perfect place to hold meetings.

Connecting in a Visual and Personal Way with Vlogs and Webinars

In addition to the blog, I like to use videos and webinars to connect with my clients:

• Vlogs: I record videos showing projects in action, share visual tips like "How to trim shrubs properly," and interview satisfied clients.
• Webinars: I host live sessions to teach techniques such as "Designing a Low-Maintenance Garden" or answer questions in real-time.

The Personal Touch: When to Use It

Sharing personal stories, such as where my business came from or customer testimonials, helps create an emotional connection. However, I maintain a more serious and technical tone when explaining things like irrigation systems or sustainability practices, because that builds confidence in my experience.

Inspiration from Other Businesses

I've learned from how automotive companies tell emotional stories in their campaigns, or how banks show success stories from their customers. These strategies inspire me to humanize my brand in a similar way.

Conclusion

My blog, vlogs, and webinars are not just marketing tools, but bridges that allow me to educate, inspire, and connect with my customers. Through useful and authentic content, I show how my team and I can transform outdoor spaces and bring our clients' ideas to life.