Week 8 Part A: Your Instagram Hashtag Use

 

How I Used Hashtags to Enhance My Social Media Posts

In my recent Instagram exercise, I gained valuable insights into the strategic use of hashtags. In this blog, I’ll share how I chose and used them, along with the results of my efforts.

Hashtags I Used

Some of the hashtags I included were:

• #LandscapeDesign and #NatureInspired: Popular among communities interested in design and nature.

• #MinimalistGarden and #AxonometricDesign: More specific to my niche of minimalist garden design and technical visualizations.

• #GardenSpaces: A unique hashtag to highlight peaceful spaces designed for connection with nature.

How I Found These Hashtags

I used a few methods to select my hashtags:

1. Instagram Search: I explored the platform to identify hashtags that were relevant and trending within my community.

2. Inspiration from Similar Accounts: I analyzed other garden and nature design accounts to spot trends.

3. Personal Creativity: I crafted hashtags that represent my brand and philosophy, such as #PuntoVerdeDesign.

Use of Business-Specific Hashtags

Yes, I created and used personalized hashtags like #PuntoVerdeDesign to highlight my unique approach to designing harmonious gardens. These helped build a consistent brand identity and increase engagement.

Post Timing

I published my posts in the late afternoon, between 5 and 7 p.m., as my analysis showed this was when my audience was most active. My findings included:

• Effective Days: Weekdays, especially Wednesday and Thursday, when people look for inspiration or practical ideas.

• Reasoning: These times capture an audience that’s unwinding after work.

What I Learned

This exercise taught me several things:

• Combining popular hashtags with niche-specific ones increased my posts' visibility.

• Posting at strategic times boosted audience interaction.

• Creating a unique hashtag is not only fun but also effective for branding.

Additionally, by observing and commenting on my group members’ posts, I gained new ideas on how to further refine my hashtag strategy and adapt it to different contexts.

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