Week 10 Part A: Researching Email Marketing

Although PUNTO VERDE is currently a fictional project, I envision it as a real business in the future, one that focuses on sustainable landscaping and creating green spaces that invite people to return time and time again. As part of this vision, I plan to utilize newsletters as a key tool to connect with my future clients and provide them with valuable, engaging content.

When the business becomes a reality, I aim to send newsletters on a monthly basis. I believe this frequency will strike the perfect balance between staying connected with my audience and avoiding overwhelming them. It will also provide a consistent platform to share ideas, updates, and practical tips.

Here’s an outline of the kind of content I’d include in these newsletters:

• 1.                 Future Projects and Visual Examples: I imagine sharing fictional designs or mock-ups of green space transformations that will eventually serve as real-life examples of my work. This will inspire and demonstrate the impact of sustainable landscaping.
• 2.                 Gardening Tips: I would share insights on how individuals can adopt sustainable practices in their own green spaces, from selecting eco-friendly plants to creating small urban gardens.
• 3.                 Exclusive Offers: I plan to reward early supporters of the business with special discounts, free initial consultations, or promotional packages once the business is up and running.
• 4.                 Insights and Inspiration: I’d keep my audience informed about trends in landscaping and green design for both urban and residential settings.
• 5.                 Events and Workshops: Hosting workshops on sustainable gardening is something I envision, and the newsletter would be a great way to invite people to participate.

In the meantime, as part of this fictional project, I’m researching and learning from existing newsletters. I’ve subscribed to newsletters from similar businesses to analyze what works and what doesn’t. I’m observing how they structure their content, the tone they use, and the visual strategies they employ. All this will help me refine my own approach when PUNTO VERDE transitions from a concept to a real business.

For now, imagining PUNTO VERDE’s future motivates me to keep working towards this vision. I see these newsletters as an extension of the brand’s core values: sustainability, creativity, and fostering meaningful human connections.