Week 11 Part B: Marketing with Other Social Media/Tools

 

Exploring my classmate’s posts has expanded my perspective on how to leverage digital tools and technology to strengthen my business, Punto Verde. Each of them has shared valuable strategies from their respective industries, which have given me fresh ideas on improving my online presence and customer engagement.

What I Found in Their Posts and How It Relates to Punto Verde

🔹 Eddy emphasized the importance of Google Business Profile for improving local SEO and making businesses more discoverable. His focus on keeping a profile updated and utilizing analytics made me realize how Punto Verde could benefit from this approach to attract customers interested in sustainable landscaping.

🔹 Colby highlighted LinkedIn as a powerful tool for generating business opportunities, from networking to B2B sales. His use of AI to automate outreach and build connections inspired me to explore similar strategies for establishing partnerships with architects and urban designers to expand Punto Verde’s presence.

🔹 Austin discussed the implementation of AI in social media to enhance content creation and design. His experience using tools like Canva’s Magic Design and ChatGPT to streamline posting encouraged me to apply similar methods to showcase landscaping concepts and projects for Punto Verde in a more visually engaging way.

🔹 Aleida shared insights on AI as a strategic partner in business management and marketing. Her approach to automation and personalized customer interactions in her future Pilates studio made me think about how Punto Verde could adopt similar strategies, such as chatbots for inquiries or automated service scheduling.

What I Learned and How I Plan to Apply It to Punto Verde

Each post has given me a broader view of how digital tools and AI can enhance business growth. Initially, my focus was mainly on LinkedIn to build professional connections, but I now see the importance of diversifying my digital strategies:
✔ Google Business Profile will help improve Punto Verde’s visibility in local searches.
✔ LinkedIn remains essential for connecting with experts in urban planning and architecture.
✔ AI in social media will be a great ally for creating attractive content and optimizing engagement.
✔ Automation and personalization will improve customer experience, ensuring efficient service management for Punto Verde.

Conclusion

Eddy, Colby, Austin, and Aleida have provided me with a fresh outlook on leveraging digital platforms and technology. Punto Verde can not only be a sustainable landscaping project but also thrive in the digital world through innovative communication and marketing strategies. I’m excited to implement these ideas and discover new ways to make my business flourish.