Week 16 Part B: Building Out Your Strategy

 

Managing PUNTO VERDE's online presence is an essential part of growing my landscaping business. Over the next month, I want to create engaging content that showcases my work, educates my audience, and attracts new clients. Since I use TikTok, Facebook, Instagram, my website, and Google Business, I need a structured plan to keep everything consistent and effective.

Each Monday, I’ll post a landscaping tip on Facebook and Instagram, such as choosing the right plants for different climates. On Google Business, I’ll upload a new project photo with a short description.

On Wednesdays, I’ll focus on video content for TikTok and Instagram Reels, showing behind-the-scenes footage of my team transforming outdoor spaces. These posts will highlight the process, creativity, and final results of our landscaping projects. I’ll also update my website with a blog post about sustainable landscaping practices.

Each Friday, I’ll share a testimonial or client story on Facebook and Instagram, reinforcing trust in my business. I’ll create a before-and-after video for TikTok, showing dramatic landscaping transformations. I’ll also respond to reviews and engage with comments on Google Business to build credibility.

Throughout the week, I’ll engage with my audience by responding to messages, sharing interactive polls in Instagram Stories, and posting quick landscaping advice in TikTok videos. On Sundays, I’ll review analytics to improve my strategy and plan content for the next week.

This plan will take about 10-12 hours per week, including content creation, scheduling, and engagement. By staying consistent and analyzing my results, I aim to grow PUNTO VERDE’s online presence, attract more clients, and establish myself as a go-to landscaping expert.